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As an MA in Public Relations student at the University of Westminster, I’ve discovered a thirst for knowledge, and enthusiasm for all things digital and PR. The last 7 months studying have been a PR rollercoaster ride I just can’t seem to get enough of.

After my undergrad, in Media Arts and Drama, I started out in the broadcast industry, firstly participating in Community radio projects in and around London, then making my move into the television industry.

The Masters in PR has familiarised me with the creative and technical aspects of Public Relations. Understanding SEO and the relevance of the digital paradigms of PR are just a few things I have been taught, and arguably by some of the leading people in their field.

I’m now at dissertation stage, and to incorporate my love for the broadcast industry and digital PR / Social Media, my topic revolves around exploring the differences in the digital promotional activity of drama, reality televsion and documentary. Has reality televsion always been at the forefront of mobile interactivity and social media activity? Feel free to let me know what you think – and thank you for visiting my blog!

  1. yasmine
    April 20, 2012 at 10:19 pm

    wow… well done

  2. September 10, 2013 at 5:22 am

    Thank you for providing an intensive insight of PR. As my job change might bring me to the world of PR, I would like to ask your comment and expertise about Social Media. As a whole, the word ‘Social Media’ has become a brand of its own, and of course with dislikes and likes in abundance. What would you do to change the brand image and further improve the brand identity of Social Media? Your comments would certainly help me to understand social media fully and how to utilise it carefully.
    Thank you!

    • January 30, 2014 at 8:39 pm

      Dear Janice, my apologies for the long overdue reply. Hmm.. I am hoping in your new role that you are in a much better place to now answer this! But really I guess social media as a brand is now not just avout connecting and hearing from your audience, I suppose with the aid of the analytical data obtained from the sites its more about pr and online campaigns fine tuning their message to reach the demographic. In my own opinion it is also about a company having a ‘personality’ and as such using social media as a platform to showcase their opinions on trending affairs.

      Best of luck.

      Najlaa

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