Home > Contemporary Theory and Issues in PR > Webcast addresses the Future of PR and Social MediaFind out the Pro’s and Con’s of using Social Media in PR.

Webcast addresses the Future of PR and Social MediaFind out the Pro’s and Con’s of using Social Media in PR.

03.06.2010 – A Webcast released on the 19th February attempts to explain the correlation between Social Media and the Public Relations Industry.

PR and Social Media Relations, engages viewers by using the Party platform, demonstrating that Social Media Networking is like being at a multitude of social events, at any one time.

Aimed at companies intending to use Social Media PR to optimize their businesses, the eight minute video also uses a balanced mixture of theory and topical case studies to fully demonstrate where the power of Social Media extends from.

The particularly interesting theory focuses on best selling author, Seth Godin’s popular book, Tribes. “Tribes is extremely relevant to the basis of PR let alone Social Media. Godin’s book is built on the thought that everyone has an idea, and an opportunity to discover and lead new tribes.” Webcast Producer, Najlaa Heerah goes further to say, “Now what Social Networking groups have allowed us to do, is open the gates, disseminate the notion of hierarchy, and allow for groups and tribes to interact, and form tribes within tribes and so on. With this information, the opportunities for the PR Industry are virtually limitless…”

The Webcast also makes a point of highlighting Online PR gone bad and how companies have earned back their respect from their consumers.

PR and Social Media Relations, produced by Najlaa Heerah is available to view at the following:

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  1. March 15, 2010 at 4:28 pm

    Really gud and useful info!

    • March 15, 2010 at 4:29 pm

      Thanks Archer,

      Be sure to check my blog from time to time for additional info on the use of Social Media in PR.

      MissHeerah

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