Home > Contemporary Theory and Issues in PR > Ethics in PR can only be practised by NGO’s.

Ethics in PR can only be practised by NGO’s.

Tree hugging PR does exist

Perhaps it’s true that the causes NGO’s are supporting and campaigning for are for ethical reasons needing to inject some equilibrium back into the world.

But to me when analysing ethics in NGO PR, or any other sector for that matter, I’m not assessing the cause. I’m assessing the tactics used.

Is it ethical that as a non profit organisation a company spends £60k on it’s executive? Given the fact that donations from everyday Joe Bloggs like myself and you are the ones contributing to what seems like a good cause?  Understandably yes, charities need to pay people well to do a good job, but surely that is the case with every other sector in PR.

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